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Executive, Web, & Marketing Development Proposal

  • Creative & Technical Direction
  • Go-to-Market Strategy
  • Executive Development
  • Brand Development
  • Web & Ad Copywriting
  • Search Engine Optimization (SEO)
  • Email Marketing Campaigns
  • Paid Ads Management
Overview
This proposal is aimed at developing the executive vision, brand, and market strategy for Film Sourcebook's digital operations with services designed to bring fractional CCO, CSO, CTO, and CMO roles in house. The website will continue to be built on top of processes for data management, CRM, advertising modules, and billing integrations. In addition to the digital operations, our team intends to bolster marketing efforts with the primary method of strategic email marketing efforts.
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* Reference Concept
Objectives
The approach to building the digital operations, usership, and readership for Film Sourcebook would be structured into strategic phases, with the overarching objectives remaining constant:
Develop and maintain a robust online platform to serve as the go-to directory for film professionals seeking work in various entertainment industries.
Execute effective marketing strategies to steadily grow the user base and engagement within the directory, fostering a thriving community.
Create a recognizable and trusted brand identity that resonates with professionals in the film, TV, music, gaming, animation, and virtual production industries.
Implement a successful commercialization strategy to drive consistent annual revenue growth, ensuring the sustainability of the platform.
Continuously improve website functionality and user experience to meet the evolving needs of industry professionals and enhance their ability to connect and find work.
Establish a responsive and efficient customer support team to address user inquiries and feedback, ensuring a high level of satisfaction and retention within the community.
Opportunity Analysis
The following outline includes key opportunities and targets for the growth, marketing, and partner opportunities of Film Sourcebook based on research of the market and consumer behavior. These concepts are meant to position Film Sourcebook as an industry leader via niché opportunities and relationships that give a competitive and creative edge.
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Job Opportunities and Job Board Features

Implement a comprehensive job board within the platform, listing diverse job opportunities across film, TV, music, gaming, animation, and virtual production. Promote the Film & Entertainment Sourcebook as the go-to resource for professionals to find relevant job openings and advance their careers. Utilize email marketing campaigns to notify users about new job listings, enhancing engagement and retention.
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Education Features for Aspiring Professionals

Develop educational resources such as webinars, tutorials, and courses to help individuals break into the film and entertainment industry. Position the Film & Entertainment Sourcebook as a valuable learning hub, offering industry-specific knowledge and skills development. Promote these educational features through targeted email marketing to attract aspiring talent and nurture their growth within the community.
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Email Marketing Campaign Continuation and Enhancement

Develop a gamified loyalty program where users earn points for purchasing tickets, sharing events on social media, and engaging with the website. These points can be redeemed for discounts, exclusive merchandise, or even free event tickets.
Creative Direction
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Services Managed
Creative & Technical Direction
Go-to-Market Strategy
Executive Development
Brand Development
Web & Ad Copywriting
Search Engine Optimization (SEO)
Email Marketing Campaigns
Paid Ads Management
Deliverables
Service deliverables may include, but are not limited to:

Executive Development & Strategy

  • Market Research and Analysis
  • Business Plan Development
  • Competitive Landscape Assessment
  • Revenue Model Development
  • Go-to-Market Strategy
  • Target Audience Identification
  • Marketing Channels Selection
  • Launch Plan Development
  • User Acquisition Strategy
  • Monetization Strategy
  • Pricing Structure Development
  • Revenue Growth Plan

Web Development Feature Development

  • Ongoing Website Development and Enhancement
  • Bug Fixes and Maintenance
  • User Experience Improvements
  • Customer Support Systems
  • CRM Implementation
  • Results Tracking & Analytics

Brand Development

  • Brand Development, Identity & Kit
  • Brand Logo and Visual Identity Design
  • Brand Guidelines Creation
  • Marketing Collateral Development (Stationery, etc)

Marketing Development

  • Digital Sales Strategy Development
  • Identification of Required Team Members
  • Email Marketing Campaigns
  • Social Media Campaigns
  • Advertising Creative Development
  • Marketing Performance Analysis
  • Sales Tools and Team Support
Budget

Website Management & Development

Ongoing

$3,850/mo

Email Marketing & Data Sourcing

Ongoing

$2,700/mo

Executive & Strategy Development

Ongoing

$3,750/mo

Brand Development & Marketing Assets

Ongoing

$1,200/mo

Reporting & Sales Support

Ongoing

$1,650/mo

Summary

Ongoing Investments: Pricing structure is designed to function similar to having in-house CSO, CCO, CTO, and CMO roles.

$13,150 monthly

Proposed as an Ongoing Contract with 30-Day Cancellation Anytime
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Thank you.
Sincerely
Questions?