Marketing Management & Content Creation Proposal

Overview

This web production proposal is designed to establish Beyond Sleep as a leading name within the mattress industry. The initial project focus is creating a powerful consumer brand, widespread online presence, and digital platform with intentional user experience including visuals and content that highlight the value of Beyond Sleep's products.

* Reference Concept

Objectives

The approach to establishing the marketing management and content creation for Beyond Sleep would be structured into strategic phases, with the overarching objectives remaining constant:

Increase brand visibility and engagement across social media platforms through strategic campaigns and influencer partnerships.

Grow website traffic and increase online conversions through SEM, SEO, and optimized content.

Secure influencer collaborations from gaming, wellness, and entertainment sectors, driving direct conversions from influencer-driven content.

Achieve a positive return on investment (ROI) from paid advertising campaigns across platforms.

Execute successful event sponsorships or partnerships, fostering direct consumer interactions and feedback, and enhancing brand loyalty.

Deliver regular, insightful reports and recommendations based on comprehensive campaign performance monitoring, leading to continuous strategy refinement.

Opportunity Analysis

The following outline includes key opportunities and targets for the growth, marketing, and partner opportunities of Beyond Sleep based on research of the market and consumer behavior. These concepts are meant to position Beyond Sleep as an industry leader via niché opportunities and relationships that give a competitive and creative edge.

Drop the Beat & Other Social Challenges

Inspired by the viral success of challenges like Drake's 'Flip the Switch', this challenge invites influencers to perfect timing and comedic creativity. Participants will drop onto the VibraSonic bed precisely as the beat of a catchy song drops. Launch a #VibraChallenge where users film their reactions or experiences on the Vibrasonic bed. Offer prizes for the most creative or funniest reactions.

Vibrasonic Sleep Lounges & Live Events

Establish pop-up sleep lounges in strategic locations, allowing people to experience the VibraSonic bed firsthand. This would be a sensory space where people can relax, listen, and feel the Vibrasonic experience. Production of live event concepts, such as live album listening parties, in collaboration and hosted by Zach Sang. Immerse yourself in a unique musical experience as attendees recline in beds equipped with integrated speakers, enveloped by the ethereal sounds of a live album, creating a blissful atmosphere of comfort and auditory pleasure.

Incentivized Reviews

Offer discounts on future purchases, extended warranties, or complementary accessories in exchange for honest reviews. Ensure customers know that their feedback, positive or negative, is valued. With every delivery, include a beautifully designed card that reminds the recipient to leave a review, perhaps with a QR code for easy access.

Unboxing & Product Review Features

Feature and repost unboxing videos and standout reviews on VibraSonic's official social media channels, website, or newsletter, giving the reviewer recognition and possibly increasing their own social media following.

White Glove Delivery Upgrade Opportunity

Offer an upscale, full-service delivery experience. This includes the delivery, full setup, an introduction to the product's features, and old mattress disposal if needed. Each white glove delivery could come with a thank-you card, signed by the team with features from Zach Sang and Dream or a small complimentary accessory like a sleep mask.

Minecraft Dream Campaign

In collaboration with YouTube influencer, Dream, VibraSonic will host a live streamed Minecraft event with that showcases an in-game Vibrasonic bed. The event will also feature VibraSonic giveaways throughout the stream, ensuring that lucky viewers can experience the ultimate comfort and immersive sound for their own dreamy relaxation.

Metro Transit & Uber Advertising

Uber ads would be highly relevant for VibraSonic in areas with high commute audiences. These locations offer great visibility for your ads, targeting individuals who may be looking for a comfortable and restful sleep after a long day of work or travel.

Additional Product Line Development

Explore collaborations with influencers to expand the Beyond-Sleep product line with patented-tech bed sheets, pillows, sleep masks, and immersive bedroom lighting, all designed to complement the VibraSonic bed and elevate the "sleep sanctuary".

Creative Direction

Services Managed

Creative & Technical Direction

Content Creation & Copywriting

3D Modeling & Rendering

Social Media Marketing

Search Marketing (SEM & SEO)

Influencer Partnerships

Event Sponsorships

Email Marketing

Analytics & Reporting

Deliverables

All deliverables are set to be ongoing and serviced on a sliding scale according to budget and production hours allotment.

Ongoing Content & Visuals Creation

Development of 3D visuals and animations for content
Regular blog posts (sleep insights)
Highlighting the unique features and benefits of the VibraSonic bed

Social Media Marketing

Targeted ads on Instagram, Twitch, YouTube, and TikTok
Hashtag campaigns for increased visibility
Online contests to engage the audience
Collaborations with relevant influencers for product promotion

Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

Initiate Google and Bing Ads campaigns
Optimize website and landing pages for high search engine rankings

Influencer Marketing and Partnerships

Support marketing efforts directed by Zach Sang
Collaborations with prominent influencers for sponsored content
Partnerships with brands like Razer, NVIDIA, Lululemon, Calm, Bose, Sony, Netflix, and Spotify for bundled promotions and co-branded advertising

Event Sponsorship and Activation

Support marketing efforts directed by Zach Sang
Facilitate sponsorships or partnerships with major gaming, wellness, and entertainment events
Manage on-ground activations for direct consumer experience and feedback

Email Marketing

Design and dispatch personalized email campaigns tailored for each persona
Strategic email list segmentation for maximized engagement and conversion

Paid Advertising Management

Oversee paid advertising campaigns on different platforms ensuring optimized performance and ROI

Analytics and Reporting

Employ analytics tools for comprehensive campaign performance monitoring
Deliver regular, insightful reports for continuous strategy enhancement and refinement

E-Commerce Management & Support

Ongoing website UX/UI improvements based on analytics
Design & development of landing pages for marketing campaigns
Custom feature development as needed
Product catalog maintenance & management

Budget

Social Media Marketing

Ongoing

$6,850/mo + Ad Spend

3D Visuals & Animation Content Creation

Ongoing

$2,655/mo

Content Copywriting

Ongoing

$2,150/mo

Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

Ongoing

$4,250/mo + Ad Spend

Influencer Marketing and Partnerships

Ongoing

$8,875/mo

Event Sponsorship and Activation

Ongoing

$9,500/event

Email Marketing

Ongoing

$2,450/mo

Analytics & Reporting

Ongoing

$1,875/mo

E-Commerce Support & Management

Ongoing

$3,150/mo

Summary

Ongoing Investments:

$32,225/mo + Ad Spend + Events

Proposed as an Ongoing Contract with 30-Day Cancellation Anytime

Thank you.

Sincerely

Questions?