White Label Website Redesign Proposal
Collaboration
This project is being managed as a white-label service in collaboration with 1SEO. Together, Idea Tavern and 1SEO will deliver a unified, client-focused approach that ensures a high-quality end product.
Overview
This web production proposal is designed to establish Better Heat Pro as a leading brand within the heat servicing industry. The initial project focus is creating a powerful consumer brand, widespread online presence, and digital platform with intentional user experience including visuals and content that highlight the value of Better Heat Pro's services.
* Reference Concept
Objectives
The approach to establishing the redesigned website for Better Heat Pro would be structured into strategic phases, with the overarching objectives remaining constant:
Design and develop optimal website interfaces for Better Heat Pro and its core services
Utilize best practices to support ongoing search engine optimization and marketing efforts to expand the Better Heat Pro brand
Establish processes for efficient management of digital assets for online marketing and social content
Create positive customer and audience experiences through better communications, increasing engagement
Create ongoing engagement with customers via intentional visuals and messaging
Support integrations to gauge, track, and add value through analytics, reporting, and optimization
Creative Direction
Services Managed
Creative & Technical Direction
Website UX/UI Design & Development
Website Messaging & Copywriting
Deliverables
Service deliverables may include, but are not limited to:
Website Design & Development
- Design & Development for 1x Website Containing 6-9 Pages with Content Noted Below:
- Core Pages to Include Home, Why BetterHeatPro, For Homeowners, For Trades, Financing, Get Started, Contact, Sign In
Website Support
- Mobile Responsive Design
- Integration of Policies, GDPR, & Legal Pages as Necessary
- Managed Hosting, Site Performance, & Security
- Managed Content Revisions through Duration of Contract
- Integrated Sales & Support Systems
- Initial Analytics & Integration for Marketing Testing
- Preparation & Consultation for Launch
- Graphic Assets Management & Organization from Page Designs
- Initial Baseline Search Engine Optimization
Budget
Website Design & Development:
1-2 Month Timeline
Deliverables Outlined Above
$4,225
Maintenance, Management, Hosting:
Ongoing
TBD
Summary
Upfront Investment: Web Design & Development
$4,225
Ongoing Investments: Maintenance & Hosting
TBD
Proposed as a 1-2 Month Contract