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John – Developer
Sara – Designer
Alex – Strategist
Info
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Proposal
Design & Marketing Support
Mar 2025
Overview
Let's Create the Next Era of Aris
Aimed to position ARIS as the industry leader, this proposal outlines our approach to integrating people, process, and technology – setting the stage for sustainable growth. The services to support this are aligned with ARIS' goals, focusing on creating momentum and backing it by methodical improvement.
Creating Momentum
Goals and Supporting Initiatives
To position ARIS as the leader in performance and AI training, we’ll build a bold brand foundation, scale revenue through focused sales strategies, drive product growth with targeted marketing, and strengthen our tech to create long-term value for users, partners, and the business.
Core Services
Spark Interest & Fuel Growth
We recommend the following sets of services and tools to complete these initatives.
Engage
Design
Spark interest and establish your brand story. Fuel the fire for growing revenue.
Web Design & Development
UX/UI Design & Prototyping
3D Visuals & Animation
Marketing Assets & Print
Brand Identity & Presentations
Optimize
Marketing
Expand reach, improve visibility, drive conversions, and optimize initatives.
Paid Advertising
Search Engine Optimization
Email Marketing & Outreach
Social Media Publishing
Influencer Management
Organize
CRM
Streamline your sales process and build a scalable system for managing opportunities.
Manage Leads & Partners
Automate Sales Workflows
Track Performance & Progress
Support Marketing Integrations
Enable Scalable Processes
Timeline
Planned Phases
This section summarizes the general timeline for the proposed initiatives. We will retain flexibiltity to adapt strategy with evolving initatives throughout the following phases.
Month 1
Vitals
Onboard, assess current assets, define strategy, messaging, and creative direction, and confirm roadmap.
Month 2
Foundation
Launch core brand, apply immediate web updates, and activate first digital presence assets.
Month 3
Launch
Finalize initial marketing assets, complete key brand materials, and start testing initial sales tools.
Months 4-6
Learn
Launch full scale marketing (email, paid, SEO/AIO), support sales, and refine from early feedback.
Months 7-12
Growth
Hone in successful marketing efforts and add depth to storytelling and social proof (e.g. influencers).
Months 12+
Scale
Build sustainable approach to growth. Onboard additional resources and tools for scale.
Process
Momentum Method
Based on agile methodology, we’ll work through focused cycles of these four phases to develop each initiative. Each major initiative feeds into the next phase, allowing us to build momentum, measure impact, and evolve continuously.
Brainstorm
Additional Opportunity
The following are notable areas for exploration that could support the success of Aris' goals.
Flex Mode Awareness
Highlight the flexibility of Flex Mode for independent training, using app store features and influencer posts.
Facility Value & Gym Marketing
Provide gyms with education and sales enablement materials and to showcase ArisPro’s revenue benefits and training advantages.
Kilgannon Jump Campaign
Promote the "Kilganon Jump Program," highlighting quotes from Jordan and training clips to attract athletes focused on improving vertical performance.
Day in the Life Campaign
Share authentic clips from athletes and trainers using ArisPro in daily routines on social channels, connecting with potential users through real-world examples.
Peewee to Pro Campaign
Highlight Aris’s programs for all skill levels, showcasing athletes’ progress from beginner to pro and their ability to compare themselves to pros.
Predict & Compare Campaigns
Use an email drip series to introduce the “Predict My Gains” and "Comparison Reports" tools, featuring user stories and performance insights to keep athletes engaged.
Aris Scoring System
Launch the new scoring system with social posts and gym content to foster competition and trackable progress among athletes.
Team
Project Leadership
Meet your dedicated team built to match the needs of your goals. We combine strategy, design, development, and marketing expertise to keep work moving efficiently from start to finish.
Conor Timmons
Creative Lead
Sarah Ames
Director of Ops
Diamond Ward
Web PM
Mason Dickerson
Ads Director
Jocelyn Him
Marketing PM
Enish Shakya
Sales Support
Summary
Proposed Budget
We've built these services to create flexible, scalable budgets focused on delivering high-impact work, allowing us to prioritize the most valuable initiatives while adapting as goals evolve.
Design
Tier I - Retainer Support
Flexible to divert resources to priority service areas including web, ux/ui, visuals, marketing assets, brand development, and presentations.
$2,500/mo
Marketing
Tier I - Retainer Support
Flexible to divert resources to priority service areas including paid ads, seo, aio, email, socials, and influencers.
$2,500/mo
CRM
Software
Included with Marketing Support ($200/mo Value), with surcharges for email sends, SMS, AI, and other add-ons billed separately.
Included
Summary
Total
$5,000/mo
This is a 6-month proposal with a 60-day cancellation policy and auto-renewal. Invoicing occurs on the 1st of each month with net-30 terms. Upon completion or termination of services, all included software will revert to market-rate pricing.
