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October 2024

Beyond-Sleep Content & Visuals Brief

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Objective

Create The Next Gaming Chair

We are positioning Beyond-Sleep products to be the "Next Gaming Chair".

Showcase Beyond-Sleep as immersive sleep tech, especially for those into gaming and high-tech lifestyle upgrades.

Beyond-Sleep is shaping comfort within experiences and sleep, setting the next stage for immersive entertainment.

In this Report

Project Assignments
Hour Allocations
Magic Dust
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Project Assignments

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Overview
White-Label UI Design for Applications
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Logan Venture
Creative Director
Strategist
Monthly Deliverables
  • Design Direction Notes (Deliverable to be Built)
Responsibilities
  • Provide Creative Direction for Design
  • Direct Meetings
  • Provides Creative Based Solutions
Key Decisions
  • Brand & Design Direction
Client Communications
  • Meetings
  • Email
  • Figma Comments
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Jocelyn Him
Project Manager
Monthly Deliverables
  • Meeting Agendas
  • Task Reports (Deliverable to be Built)
Responsibilities
  • Facilitate Design Tasks with Team via Figma Comments
  • Setup Meeting Agendas
Key Decisions
  • Appropriate Task Workload & Timing for Cadence
Client Communications
  • Meetings
  • Email
  • Figma Comments
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Syifa Arifia
Designer
Monthly Deliverables
  • Design Production Updates in Figma
Responsibilities
  • Designs Graphics According to Assigned Comments
Key Decisions
  • Graphic & UI Design Options
Client Communications
  • None
Design
0
Max Hours
Strategy
0
Max Hours
Operations
0
Max Hours
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Overview
Design for UX/UI and Marketing, Website Management
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Logan Venture
Creative Director
Strategist
Monthly Deliverables
  • Design Direction Notes (Deliverable to be Built)
Responsibilities
  • Provide Creative Direction for Design
  • Direct Meetings
  • Provides Creative Based Solutions
Key Decisions
  • Brand & Design Direction
Client Communications
  • Meetings
  • Figma Comments
  • Slack
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Jocelyn Him
Project Manager
Monthly Deliverables
  • Meeting Agendas
  • Task Reports (Deliverable to be Built)
Responsibilities
  • Facilitate Design Tasks with Team via ClickUp
  • Setup Meeting Agendas
Key Decisions
  • Appropriate Task Workload & Timing for Cadence
Client Communications
  • None
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Syifa Arifia
Designer
Monthly Deliverables
  • Design Production Updates in Figma
Responsibilities
  • Designs Graphics According to Assigned Tasks
Key Decisions
  • Graphic & UI Design Options
Client Communications
  • None
Design
0
Max Hours
Strategy
0
Max Hours
Operations
0
Max Hours
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Overview
Manage Ads, Produce Marketing Assets,
Website Management, Manage Socials
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Logan Venture
Creative Director
Designer
Monthly Deliverables
  • Product Visual Assets (x4)
  • Website Updates
Responsibilities
  • Direct Meetings
  • Direct Design & Brand Strategy
  • Produce Product Visual Assets
  • Provides Creative Based Solutions
Key Decisions
  • Brand & Design Direction
Client Communications
  • Meetings
  • Emails
  • Phone Calls
  • Texts
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Ameena Eastep
Strategist
Monthly Deliverables
  • Strategy & Solutions Report (Deliverable to be Built)
  • Deliverables Packages (Deliverable to be Built)
Responsibilities
  • Facilitates Project Strategy to Team
  • Monitors & Improves Project Performance
  • Creates Solutions for Client Needs
  • Makes Data-Driven Decisions
Key Decisions
  • Appropriate Milestones & Goals
  • Project Plans
Client Communications
  • Email
  • Meetings
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Hannah Venture
Social Director
Influencer Director
Monthly Deliverables
  • Social Content Calendar
  • Published Social Content
  • Influencer Contracts
  • Influencer Deliverables
Responsibilities
  • Produces Monthly Content Calendar
  • Provides Visual & Content Direction for Social Content
  • Engages with Users on Social Comments (To be Reassigned)
  • Negotiates Influencer Agreements
  • Directs Influencer Campaigns & Deliverables
Key Decisions
  • Content Calendar
  • Target Influencers
Client Communications
  • Email
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Kent Dominic
Influencer Outreach
Monthly Deliverables
  • Database of 200+ Influencers
  • Outreach Report (Deliverable to be Built)
Responsibilities
  • Builds Database of Target Influencers
  • Sends Emails to Engage Influencers
Key Decisions
  • Ideal Target Influencers
Client Communications
  • None
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Jocelyn Him
Project Manager
Monthly Deliverables
  • Meeting Agendas
  • Task Reports (Deliverable to be Built)
Responsibilities
  • Facilitate Design Tasks with Team via ClickUp
  • Setup Meeting Agendas
Key Decisions
  • Appropriate Task Workload & Timing for Cadence
Client Communications
  • Emails
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Mason Dickerson
Search Ads Manager
Monthly Deliverables
  • Ads Summary (Deliverable to be Built)
Responsibilities
  • Manages Google Search Ads
  • Optimizes Ad Campaigns Based on Performance
Key Decisions
  • Ad Campaign Content
Client Communications
  • None
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Sara Easton
Social Ads Manager
Monthly Deliverables
  • Ads Summary (Deliverable to be Built)
Responsibilities
  • Manages Social (Meta) Ads
  • Optimizes Ad Campaigns Based on Performance
Key Decisions
  • Ad Campaign Content
Client Communications
  • None
Design
0
Max Hours
Web
0
Max Hours
Ads
0
N/A
Influencer
0
Max Hours
Socials
0
Max Hours
Strategy
0
Max Hours
Operations
0
Max Hours
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Overview
Manage Decks (Web), Build Brand Asset Library
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Logan Venture
Creative Director
Designer
Monthly Deliverables
  • Deck Assets
  • Website Updates
Responsibilities
  • Direct Meetings
  • Direct Design & Brand Strategy
  • Produce Product Visual Assets
  • Provides Creative Based Solutions
Key Decisions
  • Brand & Design Direction
Client Communications
  • Meetings
  • Emails
  • Phone Calls
  • Texts
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Ameena Eastep
Strategist
Monthly Deliverables
  • Strategy & Solutions Report (Deliverable to be Built)
  • Deliverables Packages (Deliverable to be Built)
Responsibilities
  • Facilitates Project Strategy to Team
  • Monitors & Improves Project Performance
  • Creates Solutions for Client Needs
  • Makes Data-Driven Decisions
Key Decisions
  • Appropriate Milestones & Goals
  • Project Plans
Client Communications
  • Email
  • Meetings
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Jocelyn Him
Project Manager
Monthly Deliverables
  • Meeting Agendas
  • Task Reports (Deliverable to be Built)
Responsibilities
  • Facilitate Design Tasks with Team via ClickUp
  • Setup Meeting Agendas
Key Decisions
  • Appropriate Task Workload & Timing for Cadence
Client Communications
  • Emails
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Syifa Arifia
Designer
Monthly Deliverables
  • Design Production Updates in Figma
Responsibilities
  • Designs Graphics According to Assigned Tasks
Key Decisions
  • Graphic & UI Design Options
Client Communications
  • None
Design
0
Max Hours
Web
0
Max Hours
Strategy
0
Max Hours
Operations
0
Max Hours
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Overview
Social Content, Design for Marketing, Website Management
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Logan Venture
Creative Director
Designer
Monthly Deliverables
  • Marketing Assets
  • Website Updates
Responsibilities
  • Direct Meetings
  • Direct Design & Brand Strategy
  • Produce Product Visual Assets
  • Provides Creative Based Solutions
Key Decisions
  • Brand & Design Direction
Client Communications
  • Meetings
  • Emails
  • Phone Calls
  • Texts
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Hannah Venture
Social Director
Monthly Deliverables
  • Social Content Calendar
  • Published Social Content
Responsibilities
  • Produces Monthly Content Calendar
  • Provides Visual & Content Direction for Social Content
Key Decisions
  • Content Calendar
Client Communications
  • Email
  • ClickUp Comments
Design
0
Max Hours
Web
0
Max Hours
Socials
0
Max Hours
Operations
0
Max Hours
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Notes

Hour Allocations

Allotted hour budgets moving forward are categorized by service area, per project. That includes services such as Design, Ads, Web, and we have newly introduced Strategy as its own service with attached deliverables.

In the case that you have a role directly tied to a service (e.g. Strategist providing Strategy, or a Designer providing Design), you will be the primary assignee responsible for using those allocated hours. However, there is room for some crossover sharing of hours where helpful (e.g. Strategist helping create design assets or a Project Manager helping produce a report on behalf of the Strategist being unavailable).

Project Management time should be tracked against Operations hour budgets.

The hours allotted are maximum hours per month for each project. Aim to get within 20% of the max hours allowed without going over. For example, if there are 30 hours assigned to your service, delivering 24-30 hours is appropriate.

Time Tracking Meetings

Hours in meetings (when project or service specific) should be tracked and counted towards a projects total.

Moving forward, team members should tag their meeting hours with their respective service / department. For example, a strategist meeting with a designer and a project manager should result in three hours of tracked time, one from strategy, one from operations, and one from design.

Other Projects

We have also reviewed the current budgeting for standard web dev projects (tiers 1 through 3) and will be providing new hour allocations per workflow phase (e.g. Onboarding, Design, Dev, QA) within the next couple of weeks.

All internal intitiatives are in the process of being rebudgeted and will also have newly assigned hours soon. In the meantime, each operations member can expect to spend an hour per week in global operations meetings as well as five hours per month for OBT (including meetings).
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Magic Dust

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By nature of our processes and templates, our products should exceed average quality at baseline.

Web should be compliant, scalable, and high performing directly from our blueprint.

Marketing campaigns should be unique in their approach and efficiently coordinated by our workflows.

Communications should be visually formatted and concisely structured from our email and reporting templates.
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What makes our work extraordinary – is the detail we add on top.
What happens if you incorporate video into your project?

How can you communicate your idea with art in Midjourney?

How could your work make a difference in someone's day?
Quality Standards

The quality standard for our websites, reports, social media calendars, etc go beyond using standard templates or automating with tools like ChatGPT. Reserve ChatGPT for quickly exploring ideas.

Focus on simplicity in structure to leave room for creativity in content and visuals. Cut through the noise to communicate the core message.

What solution are you creating that client can't see themselves?

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Web Recommendations

Focus on how a user feels while interacting with the site. Add subtle animations, create video loops, and layer in unexpected design elements that make the site feel alive and engaging.

  • How can each site feel like an experience?
  • What small interaction details will make users curious to explore further?
  • How can your site delightfully surprise users?
  • What can you include that the client didn’t ask for but will appreciate?
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Comms + Reports

Strip every email or report down to its core message. Use bullet points, large headlines, and clear structure so nothing gets lost in a wall of text.

  • What am I really trying to say?
  • How can I communicate this so a wider audience will understand?
  • How can I create curiosity with this communication?

Include thoughtful details that shows you’ve done your research, with influencer outreach for example. Reference a specific post or element of their content to make the communication personal and intentional.

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Next Steps

Let's Hear from You
  • Do your assigned responsibilities align with what you feel are your strengths?
  • Are there other responsibilities that you feel should be within your role?
  • Are you able to produce value and ensure each project is successful with the allocated hours?
  • How can we add more value for each client in the form of deliverables?
  • Are there specific decisions you feel you should have ownership over?
  • What would you like to see in the next report?
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Thank you.